If you are in sales long enough you will see how buyers intimidate salespeople. At some point you will hear the buyer say "I want to be honest with you" and it is usually a protective action for them. A buyer may say this to you after you have given you presentation and wants more from you or they do it out of guilt for wasting your time. One of the biggest reasons you must have the tough conversation to sell more. These statements the buyers make are supposed to soften the pain of the objection they are giving and...
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